speaking of yelp, here we are with jeremy stoppelman, the co-founder and ceo of yelp. it feel? >> very exciting. great to be here. big day for the company. >> a very successful ipo, jeremy. at the same time, a lot of people have the question when will you be profitable? why are we paying a high multiple for a stock that doesn't make money? >> there is a lot of leverage in the model. that's just starting to show. the fourth quarter we were adjusted at break even. and so i think that's going to become apparent to investors as well as media over time as we continue to execute and grow internationally. >> what are these levers, marketing costs seem to be rising across the board. a lot of competers in the space. i would imagine that cost will continue to rise as you go forward. how you do you fend off google, four square, all the others out there, with maybe deeper pockets than you? >> continue to grow revenue really rapidly and we're actually investing very heavily in international markets. we're not monetizing at all. this year we plan to build out a sales office and that

there is the company right interest ceo jeremy stoppelman ring the opening bell at the new york stock a lot of interest in yelp. we'll see if that can drive the tech sector higher today. the market is opening a little lower dow off by 24 points. nasdaq down 2. s&p down by 2 points. we'll see if the dow can get back up to 13,000 after closing above there earlier this week for the first time in nearly four years. >> all right. thank you, jason brooks with kcbs and cbsmoneywatch.com. >>> 6:48. the latest her fromup over mountain lion hunting -- the latest flare-up over mountain lion hunting has spurred an ethics investigation into the president of the california fish & game commission. did he break law when he shot and killed the animal out of the state? we have phil matier with former mayor willie brown and lieutenant governor gavin newsom at caffe roma. you have a full house today. >> yes, we do. and we also happen to have lieutenant governor newsom who i guess what is it, you sort of started this whole mess, didn't you? >> hardly. i mean, i'm not the one responsible for it. but certai

. >> and the company's co-founder and ceo jeremy stoppelman will join us at 9:50 eastern. >>> of course a very busy week on the economic front and joins us on the set again for day two of her premier here -- >> i'm back. i guess that's a good sign. >> the show has gone off the rails so try to take us back. >> i'm warning that we don't have a jobs report today. >> today was supposed to be the day. >> we'll get it next week. there's actually a lot of interesting data we can talk about. obviously it's the thing people want to though. they want to know how the economy is doing, the labor market is doing. gallup is out with a little bit of a survey talking about what it thinks is going to happen with the jobs report, thinks it will tick back up in january. but data does especially with the unemployment rate tend to be higher than the labor department. interesting data on what's happening across states so we've seen a drop in unemployment in 2011 and many of the industrial states the biggest -- the state with the biggest decline in unemployment last year, do you know what it was, joe, guesses