so for example, are grammar see tavern, 199 -- gramercy tavern 1994 my wife audrey and i had been up and down the east coast collecting antiques and we had spent all kinds of time in american taverns. and i wanted to explore where do taverns which were the best restaurants in town 200 years ago have to just be about pabst bl ribbon. so gramercy tavern became an opportunity to say let's celebrate america caus awe amers my love of jazz. i was a jazz dj in college. love, i'm in love with art. we have an amazing privilege of creating a restaurant for the museum of modern part, the modern and another one for the whitney museum. i could go on and on. horse racing. basically tryo create restaurants around things that ve away. >> rose: what's the point? the point is that you're looking to find a theme, something that appeals to you so that the restaurant has a connection with something else that makes it a place. >> it becomes a place when people start using it. a restaurant in my head or in an architect's hand is nothing but an enat othe enat mother inanim. it's like a beball glove. it doesn