it's also called transmedia, which means as writers we are creating original content. the content now lives many different places. so if you live in book form. it can live on twitter, lived on a web tv, film, to her. but think of yourself as a content creator. to my place of the platforms are content lives, the more access and impact you as an author of. so if you care deeply about your message, you have to see it as an opportunity and bustle that helps you get out to people that want to hear you. if you're not good at it because i hear you. you want to still living your passion. you don't want to overcome and be bogged down by this. if you're not good at night and find someone who's it is their strength. there is college kids for this comes so naturally to them that if you gave them a little something in exchange, they would gladly be your pr person because this is so easy they would just do it when there's weeping. to an exchange with them. they could benefit from you, you benefit from them. you have to embrace it if you want to be successful in getting your message