many traders in chicago's grain trading pits got turned onto twitter a few years ago when the c.m.e. group started using that site and facebook as marketing tools. but soon traders were using social media as a sort of virtual trading floor where they could use real-time information from farmers, seed companies and grain processors to buy and sell futures contracts. >> you want to buy one out of stop at what price? >> reporter: commodities broker joseph vaclavik follows about 200 farmers on twitter, including chris barron. >> i'm looking at it not constantly, but i'm glancing at it throughout the day. >> reporter: vaclavik says the tweets he gets from farmers enhance the information he gets from the usda and news services. and often tweets are more timely, like last winter when south american farmers tipped him off about a drought there. >> to actually hear first-hand from these guys that yeah there's a problem in my field because it hasn't rained in 30 days that a different story, that's different information that i think is really good. >> reporter: barron says he's still learning about t