the guy who put this together is fred davis, who's the nephew of senator james imhoff, a very successful, very prominent republican ad man. so this is not just some fly-by-night. this is a 54-page detailed proposal. the more you read it, the more you should be offended if you're paying attention. >> it is a pretty amazing document just to take a look at it. you mentioned metro sexual black abe lincoln. let me give you a quote so you can get a feeling about what's in here. they talk about, the metro sexual black abe lincoln has emerged as a hyperpartisan, hyperliberal elitist politician with more than a bit of the trimner him. i don't know what a trimmer is but i know that that sentence is offensive. >> yes, absolutely it is. and i think some people were responding today about the cubs, whether or not they want to turn back in their cubs season tickets because of this. cancelling their accounts. i mean this has the kind of thing that really has the potential to blow over into a much bigger scandal both for joe ricketts and as i said, a pha, potentially hazardous advertisement for mitt rom