. >> i have to tell you the best story about this because linda babcock is one of the best negotiation trainers in the world and the only difference about women and men in negotiating that i thought she got so well is that if women negotiate tough, it doesn't have the same effect as if a man negotiates tough. so she says and i think it's nice because it changes your face that when women negotiate tough, they have to be relentlessly pleasant. you know? and it's kind of a confidence thing and it's kind of a tough thing that doesn't, you know, hurt. and i just thought that was a marvelous thing that she teaches women, if you're going to be tough, just be relentlessly pleasant. >> how about over this way. >> making these problems -- thinking about them internally like you've been saying, and like trying to make the change happen internally, how can -- what can a man do to basically work through some of these biases that we tend to have that we've grown up with for so long? what are some techniques we can use like from a more masculine perspective, i guess, to adjust, you know, what you wan