the jingle, the beer that made milwaukee famous, hard as it may be to believe, it wasn't because schlitzd so good. or at all. that's not what first made its hometown famous beyond its borders. it was because in the wake of the great fire joseph schlitz donated thousands of barrels of beer to chicago, all of chicago's breweries were wiped out in the fire. this was brilliant marketing, a true loss leader. >> today on backstory we're coming to you from the city that was made famous by schlitz, we're in milwaukee, at the 2012 annual meeting of the organization of american historians and the national council on public history. which in case you haven't noticed, guys, means we're surrounded by a lot of people who know more history than us. >> fortunately we're used to that. >> true. >> but not all in one place which is intimidating so hello, milwaukee. >> great to see you. >> hey, milwaukee. >> yay! >> all right. big surprise. our theme for today's show is, guess what, americans relationship with beer. and drinking in general. as we do in each week on our radio show, we'll be bouncing around t

they don't care what the costs are they don't care what the economics are they just want to get a schlitz they want to get they want to do a quick where the costs are whatever is dead i don't care i got my jones to feed give me a six pack right now for five bucks a gallon i guess so we're going to this headline the natural gas massacre president obama's energy policy as i talked about in the blueprint released last week the white house. touts initiatives to encourage production and use of natural gas particularly for transportation it claims that developing the one hundred year supply of shale gas that the u.s. seems to have would support six hundred thousand jobs by the end of the decade but there is a problem max price natural gas is too cheap and the low price ironically is throwing a monkey wrench into obama's plans that's because the supply of blue is caused in two for two reasons one the unnaturally warm winter which saw that the supply is now a forty eight percent over the five year average but also fracking as it is called has some issues drilling these wells is expensive more exp

by the way, they still make schlitz dry. >> that's a midwestern thing. i know what you're talking about. >> that used to be a bud dry as popular as the new coke and they got rid of it but schlitz is sticking with the dry. >> ok. >> never asked for the dry, just the cold. >> ever need my beer analysis? go to kilmeade. if you need red wine analysis, go to doocy. >> for your hops and barley, one stop shopping. >> if you need vodka analysis, come to carlson. now let's do your headlines. fox news alert. we've learned a member of the international security assistance force has been killed in afghanistan. the soldier died following an i.e.d. attack in the southern part of that country. we're going to bring you more information as soon as it comes into us here at fox. we've just learned two american tourists have been kidnapped while traveling in egypt's sinai peninsula. they're both men in their early 30's and it's believed they were taken by armed men. the kidnappers are apparently protesting the arrest of one of their tribesman. in just a few hours, former pr