dr. robert miller of abbott nutrition. >> for us that's advancing product that brings science matters to the consumer. and for them it's really about advancing the science either through their students or through publications and grants. >> reporter: back at texas tech, it's still looking for a company to bring its mommy meds smartphone app to the market. that partner would get access to the mom's using the app, and the university would get money for a call center supporting the app, more research from dr. hale as well as general research, and chancellor kent hance says that helps improve the school for all students. >> as we do more research it provides us with better professors if they're on the leading edge of doing research in certain areas, they're certain to be able to teach that area. >> tom: chancellor hance also says while corporate research and commercialization partnerships help raise revenue for schools, they can't entirely offset the loss of state money. if you follow the stock market, you always hear about big numbers, but this number is bigger than any c.e.o. salary. today