veteran journalist linda killian has a great new book looking at who they are.e is what she found. she found that first, there are the npr republicans, the new hampshire swing voters. socially moderate fiscal lee conservative and they are concerned about government getting big. so they, like romney but they are upset about how far right their party has gone. then there is the america first democrats. and these are the ohio swing voters who used to be reagan democrats, mostly male working classes. they have been hit hard by the recession. they don't like republican trade policies but they also don't think that democrats stand up for traditional american values. my guess is those are a lot of folks in the midwest. and then to the take a break generation, like the colorado swing voters more than 40% of that state's residents are under 30. and they distrust all politicians. they are pro-environment. they are socially moderate and tend to vote democratic but they are interested in third party candidates. finally, the last group are the starbucks moms and dads. those

linda killian, thank you for being with us. >> thanks for having me, judy. >> woodruff: who are these inspects? we heard andy kohut say they are 38 of the electorate. tell us who they are in terms of age, gender, income level. >> well, they're very diverse. since it's a larger group than either democrats or republicans you can imagine they are very diverse. they're all over the country. obviously they matter more when they're in swing states, battleground states. i talked about four: colorado, ohio, new hampshire and virginia which will be at the key of this election and in reviewing hundreds of swing voters, independent voters around the country, i identified four key constituenciesconstituencies: n. these what la what we used to call rockefeller republicans. socially liberal, fiscally conservative. america-first democrats. we used to call those rig tkpwapb democrats. these would be voters like those in wisconsin. 18% of the voters who voted for scott walker said they intend to vote for barack obama. big chunk of these conservative democratic voters. young voters. i call them the fac

an entertainment attorney and a contributor for the huffington post wrote a great piece and linda killiant the woodrow wilson international center and author of "swing vote." our first question is: is there a downside to bill clinton as a surrogate? earlier, i would have answered no, even though he has a mixed record he has positive things to say about mitt romney which didn't help and went on the attack. let's show you both of those. >> a man who has been governor and has a sterling business plan crosses the threshold. >> his plan is to go back to the bush program except on steroids. so a bit of a mixed message there. but overall he was on cnbc and said this: >> should those programs and those tax cuts be extended? >> what i think they should do is to find a way to keep the expansion going, and what i think we need to do is to find some way to avoid the fiscal cliffs, to avoid doing anything that would contract the economy now. >> bill, what are you doing? the first private equity is great. now, all of the sudden keeping the bush tax cuts out of anybody. bill clinton should know we creat