so -- whatio do is you embed the commercial in the show so as to not go through. that's the adaptive response. >> or you make your commercials better. >> well, but in the super bowl people prefer it. >> last question. >> i'm a law student from georgetown, and i -- one of the things that some of my friends and i have been considering during this whole internet piracy debate has been the increasing globalization of media and, in particular, movies and television shows that have different distribution dates in different countries and so this question, i think is for the panel at large. i know -- i know that i have friends who, for example, downloaded donson abby, for example, that was shown in the uk three months earlier than it was released here and there are programs that won't ever be released here from other countries. how can -- how can corporations work on that? how can regulations work on that? which is more effective in the marketplace? i mean, that's something -- i mean, if personally, if distribution is simplified, you know, we would be more -- wield be mor

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