dr. jeckyll and mr. hyde.for r russell simmons, i wanted to do r & b, i bridged the culture with new jack swing. ♪ >> when you started off the group, you had hits yourself, three big hits. what made you leave being an artist --. >> what made me leave i was a manager as well as being an artist, l.l. cool j., when he got out there, he had screaming girl fans like new edition, i was already singing about rolexs and bentleys, if i have to break it down and sing about boom boxes it's time to me to step to the back and put the young guys forward. >> by 1986 you started uptown. >> heavy d and the boys. ♪ >> how did you have the eye for targeting acts that weren't circulating at the time? >> it was timing and hip hop was becoming mainstream, i wanted to put it with r&b. my artist that fit my soul. >> another piece you added to the equation was love. >> 100%. i grew up on motown, marvin gaye, diana ross, i always had love in the back of my mine, i grew up with love, with heavy d, the concept with him was let's take the