jon meacham and doris kearns goodwin, thank you so much.e spark cash card from capital one, sven's home security gets the most rewards of any small business credit card! how does this thing work? oh, i like it! [ garth ] sven's small business earns 2% cash back on every purchase, every day! woo-hoo!!! so that's ten security gators, right? put them on my spark card! why settle for less? testing hot tar... great businesses deserve the most rewards! [ male announcer ] the spark business card from capital one. choose unlimited rewards with 2% cash back or double miles on every purchase, every day! what's in your wallet? here's your invoice. >>> welcome back to "morning joe" on this friday. i'm bill karins and 100 degree could head your way looks like saturday afternoon. we are in the midst of one of the history making heat waves and one of the greatest ones in the country since the dust bowl era of the '30s and the '40s. this is the pattern, a dome of heat sitting over the top of the mississippi river valley, and already it feels like 93 in st.

and in new york, not owned by bloomberg, jon meacham. >> yet. >> and jonathan capehart.ention. that sort of -- it is like those old rees ads two great tastes that go great together. not a natural audience for mitt romney. and it didn't go especially well. why did he do it? >> well, i mean, i would hope he did it because of what he says he's looking for every vote possible. and wanted to show respect to the community and ask for their votes. but you don't go there and say that you are going to be better for the african-american community than the first ever elected african-american president who has above 95% approval rating among african-americans. i mean, it just defies logic. i couldn't -- when i saw you that part of the speech and heard that part of the speech, i gasped and said, oh, no, he didn't. i can't believe he actually -- he actually went there. i'm still a little stunned by that. >> well, not stunned to say that, if he believes it. i'm not stunned to say it, i'm glad, though, al hunt, he went there. didn't mccain or somebody blow off the naacp four years ago.

jon meacham? >> there were a lot of neo cons on the fence before last night and that takes care of this. >> okay. >> talking about to go to joe's question, everybody is taking care of the base. that's what you do in the summer. hyperbole is the order of the day. i don't think any of this helps with the independent voters who will be key in five or six states. >> okay. i'm going to move on to bain. this is another big story that's making a lot of waves this morning. mitt romney's campaign is working to fend off a wave of negative stories about his tenure at the financial firm bain capital. a "boston globe" article says romney was still listed as a top executive at the company three years after his reported departure date in 1999. the globe found nine s.e.c. filings submitted by four different entities after february of 1999 that describe romney as bain capital's boss. some show him with managerial control over five bain capital entities that were formed in january of 2002. romney has repeatedly sai

presidency with five historians and presidential biographers, they are doris kearns good wins, jon meacham, robert caro, james fallows. >> what about the president, obama is the living proof that, you know, we talk about a narrative, what is obama's place right now in the american narrative? that he is the first african-american president, so 43 years ago, blacks still did not vote in substantial numbers in the south. >> i mean, he made a lot of talk about theodore roosevelt and learned lessons from fdr and from the do nothing congress of harry fru man, you see right in this campaign, i think the most important thing that jim fallows talked about in the great atlantic piece is his ability to learn from mistakes and to change as time goes by and if he does get a second term, that ability which made fdr a much better president the second term than the first made lincoln a better president will have a chance to play out. >> rose: the american presidency when we continue. funding for charlie rose was provided by the following. >> additional funding provided by these funders. >> and by bloomber

at the table we have the executive editor at random house and pulitzer prize winning historian jon meachamng presidential historian doris

jon meacham? >> there were a lotfeo con on t fen befe lt nit anthatakesare thi >>kay. >> tking abo t g t jos qutioneverody takg ca of e ba. th's wt y dn th suer. hyperbole is the order of the day. i don't think any of this helps with the independent voters who will be key in fiv oix stat. >>kay. m gog to mov o tobain thissnoth bigtory tt's mang aot owavethis morng. mittomnes caaigns workg to fen off a wave o gati stories about his tenure at the financial firm bain capital. a "boston globe" article say roey w sti lisd as t execive t comny thr yes afr hi repted depaure den1999. the globe found nine s.e.c. filings submitted by four different entities after february of 99hat desibe roey abain pitas boss somehow him whanagia contl ov fiv bai capal entieshat weormein nuarof 22. romney hasepeatedly said he is not responsible for bain's business dealings after 1999 and th is iorta becse it es onosay,nd suldn be amedor t firs decio tolosemerin facries a moobsoveras. s caaign preed the gbe foa retraction. c

jon meacham, that could be very big.cebook would plummet like a led zeplin and it did. when a lot of people saw the president speaking in '04, then a senate candidate, they knew that they were looking at the future. i think elizabeth warren knocks it out of the park in charlotte. i think a lot of people may be saying the same thing about her. >> it can happen. i mean, obviously there are moments, we have friends who have given speeches that haven't taken off and some who have. you know, it's a moment where it's such a fluid thing because it a tv performance but you have to have the room with you. so it's a tough, tough venue. and one that i think is always fun to watch. >> joe, also, though, keep your eye on mayor castro. he's an extraordinary political talent. a lot of the viewers of this show haven't seen him or met him. he is going to really impress people. >> the hispanic barack obama conceivably. >> the hispanic barack obama. >> remember, too, joe, you can fail on the stage and still recover. bill clinton's nominati

as jon meacham said on friday, i see it a pressing choice at times by two different campaigns runningry cynical campaigns where they're spending millions and millions of dollars on 30-second ads and just keep attacking each other. are you -- what campaign are you listening to? i'm not hearing about ideas about what we do over the next four years to make america better. i'm looking at two candidates attacking each other about what they did in the past. >> listen, i think that's what gets a lot of the media attention but that being said i think they've laid out two very different platforms. i think for me the defining moment on the presidential and republican side was when mitt romney joined seven other leaders of running for president last august in iowa, none of them would take the 10 to 1 spending to revenue deal. and at the same time, the president is focusing on a strategy that will build a strong middle class. i think it's quite different, even if that's not getting what is most of the attention from the press. >> wait. governor even if -- let's talk about fiscal responsibility. i