its matza. >> we try to toqueous on your original line. >> this family owned company started by aaron streit in manhattan has been a community staple since opening its doors. >> just had that sense of history, to be a part of something so iconic as streit's on the lower east side in 1925. >> our fathers worked here. we're walking the same halls that our grandfathers walked, our great-grandfathers. our great-great grandfathers walked. >> the company makes plenty more than just matzo. you can find a variety of streit's products on supermarket shelves but the family still pays close attention to its core offering. >> regular pink box of matzo that you see on the store shelves to all the flavors you see throughout the year. >> in fact streit's hasn't really changed the way it's matzo is made. >> key to business is know your product and know it well and do it well. >> the machinery has been updated. but that's about it. >> the way we take the dough, sheet it, the way we put it through the oven, break it out, it's very similar to the way it's done back in the '20s and '30s. >> we're using new york

. >> aaron gross agrees. even though streit's is much bigger than the original business of 1955, it has a strong product and has and will continue to pave the way for the company's future success. >> we do have a long-term plan to be here, build this brand, concentrate on our roots and build this brand and expand. we have been around almost 100 years and would like to be around for 100 years more. there should be sixth, seventh and igt generations running this business. i think that is what sets us apart. >>> as business owners we have so many opportunities to change things, so how do you decide when to keep things the same? let's turn to this week's board of directors, norm bradsky is a columnist and brian is working on his latest company, which will launch in a few months from snow. >> a you few months, yeah. >> you are also a successful entrepreneur. thank you so much for joining us. >> yeah. >> what struck me about this with the streit's is they had the opportunity and talked about moving into this new, more modern factory, w