debra borchardt is a markets analyst at thestreet.com. deborah, first of all explain the business differences between the digital gaming and traditional video games? >> well, a lot of the diblgital gamers, the way that they earn mon seputting advertising within the games or trying to get to you pay for different additional items like points and that type of model. but they're finding people want to play their games on the phones for free. they're called snacking games. you just play them for a little time when standing in line or waiting in a restaurant. you really don't want to pay additional money. whereas your traditional game company like act vision or ea. they make their money off one upfront buying the game which is pretty expense ifr. but they've determined ways to upsell you. >> tom: you can have a multitude of revenue sources in the language of an m.b.a. student. the new elistration is zynga. big business through facebook, and this stock has been a disaster sinces its ipo. new lows. farmville is not working out. is the new model