seen it or has seen our trailer, seen the film or seen the trailer, but, you know, assuming many have, you know, we launched, we premiered at tribecaught by the weinstein company opening night. and really with their, you know, the weinstein company has a phenomenal pr prowess, started our theatrical release in march, in the past march, and, you know, we were sort of heading the road of most documentary films where we were, you know, we had really good press, we'd had, you know, we'd had some amazing screenings, i think really thanks to deb, probably, with the department of education and, you know, had built some incredible partnerships even before we opened three yacht riically with stop bullying: speak up, with pacer, with, you know, aft, nea, with, you know, amazing organizations, pflag, you know, hrc. with lots and lots of different organizations who were working with us to help get the message out that the film was coming, um, and that kind of thing. but then right before, on the eve of the theatrical opening, the mpaa gave us an r rating. and said that the film, you know, shouldn't be seen, um, it wasn't appropriate for kids b