entertainment, but that happens, as well, in traditional film making as well, the ambition to go further, imagistically to do the impossible. i think that is part of the film. but i think we are also just talking about the literacy of the audience. the visual literacy of the audience. they have seen so many images now, especially in the states. there is so much to look at, to watch, so the visual storytelling literacy, it is harder to impress. tavis: you talked earlier about the fact -- my time is running here, so i have to do this quickly -- you talked earlier about the fact that this digital makes the project in many ways much more collaborative, and this is inside baseball, but over the years, i have come to appreciate what cinematographers do. i appreciate costumers. all of those folks that you see at the end of the movie, is this the fall of cinematographers? >> certainly, in the early days, it was the folk, because it was not good enough. -- it was the foe. the technical side of the camera is improving. that is becoming less of the issue, from some of the cinematographers i have spoken to. and al