now we have to match it back to film, photochemicals film, so behind you is a colorist, and a timer, and the cinematographer was showing the images for a commercial, and then the director was saying to me, "yes, i have been shooting it digitally," and i was talking to the guy at technicolor, saying that the business was changing, and i was working with chris kenneally, director of the documentary, in post, he was working on the film, and i was looking around, and i had the moment where film is going away, this is all going to change, this is already changing, and that hit me, and i guess because i grew up with film, i wanted to go on an expedition to find out what that meant and what was the impact of digital, you know, why -- where did we come from? where are we going? and where are we today? tavis: i have had similar conversations. you are the first person to really dig into a documentary about this, but i am glad that you did. i have the honor to talk to a lot of folks in this very chair about this issue. james cameron and i had a great conversation about this one night on this pr