one of the thing that we at samsa are trying to do, whether it is suicide or any other issue is recognize there is prejudice and misunderstanding and lack of information associated with mental health and substance abuse conditions. we are trying to make it clear that these are public health issues. we are doing that through our communication efforts, through efforts like this, to have so many people stand up and say, this is a public health issue. it is a health issue. it is an act of courage to ask for help. and to help your college roommate, your friend or neighbor, your parents or sons to get help. so we're trying very hard in numbers of ways to ad depress that issue. thank you for raising it. >> that is one of the major themes of the nat3 >> that is one of the major themes of the national suicide prevention strategy. it is just that. take away that stigma. to make it ok to talk about it. in the past, we didn't talk about it. we didn't ask people, are you thinking about killing yourself. we are afraid it may give them an idea. right now we want you to change the idea we think about sui