. >> the thinking at asa products in the beginning, as seth chavez explained it, was just give me something i can sell and we'll make some money. >> and then you go in a frenzy to try to sell all that stuff. and so, when the trend dies, at the end of the day, you have a lot of products in your warehouse, that aren't really worth a whole lot. so, yes, there were inventory problems. >> since they had done very well research to understand their customers' needs, melody and her team were blindsided when demand slowed down. the company also ran into intellectual property problems, problems with their business processes, and a host of other issues. >> there we go, $3 million, easy come, now we talk about easy go, too. >> with sales at a tenth of their peak, many people would have thrown in the towel. but not melody. >> so i won't give up. i just don't give up. so i say you know what? it's time to go back. >> melody was accepted into the university of southern california's mba program. >> business school give me a tool to learn the language, understand the concept, and use the tool. >> tools like