this morning, kathy fairbanks explain yes there is a no campaign. >> reporter: it will lead to a rise in lawsuits against grocers, food companies and family farmers. it will increase state beaurocracy and courages grocery bill and -- couples the grocery bill and exemptions not makes sense. >> let's talk about the grocery bills, that is what is important to people now. if food producers, they have to change their labels after few -- every few years, anyway, so why not have them put that on there while at it? >> because, consumers would view a label under proposition 37 as a warning. that something was wrong with the food. and, in fact, genetically modified food or ingredients are no different than any other ingredients or crop. and that is why they don't require labeling today. the federal food and drug administration said that the foods are not materially different. in other words, our bodies process them the exact way. >> and -- californians, americans, let's be honest. when somebody's walking out of a supermarket with a can of energy drink and three bags of chips, they going to eat