kowel is an expert in emotions.ees software called face reader, traditionally used by marketers to measure people's responses to products and he applies it to political candidates. the software creates super imposed mesh masks on their faces which kowel says measures the muscle moments. >> in this feature here, you can see his eyebrows are slightly up. and this would suggest an emotion of surprise. but at the same time, when you look at how his lips and nose are, that might represent something about a negative type of an emotion of disgust or something like that. >> reporter: the clenched lips combined with the surprised eyebr eyebrows, he says that he saw with romney. >> by communicating that type of anger or scorn, romney i building a bridge that connects to those voters. >> reporter: by contrast, president obama was expression neutral. >> in a sales deal, obama can't close a sale. we're seeing if we were to be more expressive and express the emotion that his voters are feeling, his voters would rate him as more c

. >> kowel's an expert in the communication of emotions, an assistant professor at purdue university.y used by marketers to measure people's responses to products and applies it to political candidates. the software creates superimposed mesh masks on their faces which kowel says measure the movements of hundreds of muscle points on his face. what did he measure on mitt romney's face? >> in this feature here you can see his eyebrows are slightly up. and this would suggest an emotion of surprise. but at the same time when you look at how his lips and nose are, that might represent something about a negative type of emotion of disgust or something like that. >> reporter: the clinched lips combined with the surprised eyebrows kowel says he saw consistently from romney. he says that helped romney with his supporters who are angry over the economy. >> by communicating specifically that type of anger and that type of scorn, romney is building a bridge that connects to those voters. >> reporter: by contrast, kowel says president obama was expression neutral aside from the occasional raised ey

she's wearing her rally cap and -- kowell rather as a cape.you can send your photos or share them with us on our face book page. thanks for joining us for abc 7 news at 4. one reminder you can down load it for me free and receive headline asks weather the moment you wake up. >> the driving force behind the biggest price drop we've seen at the pump in years. >> i'm sand aa patel. picking up strikes and more moisture when the next round of showers moves in, coming up. >> skm first storm of the season caught drivers off guard. resorts may open up early. >> and you're looking at flaming, smoking wreckage of a plane that crashed today. >> the faa says the home built plane went down near discovery bay. good evening. >> abc 7 news is live near the scene at least one person was on board. is that right? >> that is right. and directly behind me in this field you can see that still smoldering recage of the plane. the crash killed the pilot who was believed to be the only one on board. let's take a look from sky 7 which shows you the fireball that was the