on the other side michael jansen is simplifying his lifestyle. he is building an even smaller house, using discarded wooden pallets. like schaefer, jansen publishes a blog called tiny house designs. while retaining their idealism, they each have found ways for their blogs to generate income. >> this year, we haven't sold a single house but more plans than ever. >> after last year's housing bust, schaefer and his partner, steve weiss man, don't build houses anymore. instead, they are building their website. >> we made this huge shift in our whole philosophy how we were going to survive as a business. we changed from selling houses to selling plans and workshops and books to the do it yourself market. >> they are not alone. >> i started the blog more as a hoppy than anything. >> ken grid wolde started blogging for profit when he was laid off last year. >> i took that opportunity to spend more time learning more about blogging. >> there are lots of ways to make money with a blog. often, they are not tied directly to the blog itself. >> through their