you got to see all kinds of cool stuff yesterday down at moffat's field. i want to see if there's one or two that stuck out. >> i think the c130 definitely blew me away, the fact it can transport 92 people, patients, was incredible. the other 1 that stands out is the mobile decon patient, that it can decontaminate a patient that was not able to stand. >> the team from the hospital that i was with and the other hospitals really looked at what were their hands on capabilities and some of the things that stood out the most is a portable oxygen generator that sits in the corner of the shock trauma platoon unit and doesn't have to be hooked up to our large liquid oxygen tanks and all that piping that might get disrupted during a major seismic event. having something just that simple could make a huge difference. maybe we were thinking small but just really direct hablds on patient care, there was a portable iv pump and fluid warmer that literally would fit in your hand and is battery powered. anything that's portable and is battery powered will make a huge diff

sreenivasan: its other cofounder and his team of digital detectives follow our on-line footprint and help moffat find key targets like the off tid grers. he gave me a glimpse of how he does it. >> we're buying an audience. we're not concerned with where the ad runs as to who it runs to. that flips the whole kind of mass marketing, you know, traditional on its head. >> sreenivasan: political operatives had to where to find their most valuable targets. the they have a treasure map that leads right to them: remember cookies those little pieces of code that can be dropped on your browser to record what you do online? campaigns aren't only buying ads on specific websites. they're also buying access to your cookies which tell the campaigns where you gonline. this ts them follow you around the internet and hit you with their advertising on whatever websites you visit. and because the campaigns have so much information about us, they can target their ads so specifically that different people in the same household may see totally different ads. and they can measure instantaneously whether the ad hits it