kron 4's alicia reed where many stores are open. are lots of people showing up? >> reporter: oh, i tell you, pam. usually, thanksgiving is a time people think of eating, family, getting together, but the people we ran into today? they're out here shopping taking advantage of those deals. >> we're heading back. >> reporter: it's sale time at the gap. customers are taking advantage of the black friday deal today. >> no traffic, no people, like the crowd is quiet and you have enough time to make and see what you can buy at 60% off, 40% off. what else do you need? >> reporter: people wait for these discounts and while some knew about them, others happen to stumble upon the sales. >> we came here on the fly and they have 40% off everything. >> reporter: these deep discounts have been ongoing since tuesday and as workers say, customers know to grab them while they can. >> at least they're shopping and got to get there before everyone else does and the inventory goes away. >> reporter: why now when most people are home eating? >> we don't have family here, so we're out