welcome and congratulation this very nice. >> thanks, charlry, it is great to be here. >> rose: tell me where amazon is and where it's going. >> well, you know, we've been at it for 18 years now. and the happiest thing i can tell su we're still having fun. so it is a big team of people working hard. we have an unusual business approach in some ways. we're not competitor-obsessed, we're customer obsessed. we start with the customer and work backwards. we are willing to take a long-term point of view. we don't need things to pay back in just one or two or three years. >> rose: not obsessed by quarterly earnings. >> no. and we're also willing to invent and invention does take a certain amount of willingness. you have to be willing to be misunderstood, you have to be willing to fail. but invention is really important. and that's-- so that's kind of, if i were to say what are the three big ideas about amazon, those would be the three. >> long term thinking, customer obsession and willingness to invent. >> exactly. and those things will still be true, i hope, ten years from now. >> rose: b