lincoln wallin of dreamworks animation. a video game impacts the internet and the best-selling author tries to reinvent the book. with reporters rich jarislowski of bloomberg, this week on "press: here." good morning. the movie business is very complicated. a blockbuster movie can actually be a money loser. a small production can make a migtd. film is in the end about profit and nobody profits quite like dreamworks animation. >> circus, circus, pull it out. >> one estimate says dreamworks animation may be the most profitable movie studio in the entire industry. its classic shrek cost a mere $60 million to make. shrek grossed nearly half a billion dollars. >> that was really scary. >> that's just for the single movie. there were three shreks after that. dreamworks animation may be a studio but it's a technology company as well, and mit's technology review named dreamworks as one of the most innovative companies in the world. but as the stature grows, so too does the pressure. investors would like to see them expand beyond th