these things happening,th streaming live, watching thistr happenea to someone is good pr e red bull?k about every kid on a skateboard out there. his eyes were going to explode -- melissa: fm the pressure. >> dude, dude, did you see tt red bull guy? his eyes blew up. 8 million would have been nothg. it was a win-win, a brilliant masterful stroke. could be theest stunt of allf time for the time being. melissa: these people who want to watch eyeballs explode, and,t youo know, not phased by the guy potentially dying, they are smart enough to have a job and collect moy to buy a product? >> of course they are. red bull sells $4.2 billion in r oduct a year. that doesn't mean the people drinking it don't harbor of aspiration of being this guy.e they are not wearing the suits necessarily, but they want to think they could be. li they want to thin hey, that could be me. i'm drinking the product, wearing the brand, the hat, the sweatshirt, that could be me. melissa: wow. how much do you think they paid for itnd how much was it worth? >> well, i don't know what theyh paid, but ifey you look at w