on the other hand on these products that are experiencetial.f the day i go out and shop. i don't know if your wife is a shopper or not i'm. it's the experience of going to the store try something on and someone telling me it looks good and enjoying the thrill of that experience. it's experience and entertainment. we have experts who literally tell you the story about the product. it's more than 360 of this mug. look i'm a woman who loves of shop just like you. here is my experience. but then the education side of it, think how many products online you could use more education from skin cream to pants, really hard category to do online. this video you look good top to bottom. >> how do you know if fits. >> fits perfect example on jayous we'll show you the pair of jeans on five different women. a curvey woman and a woman who is size 8 and we'll show you that it can work for you. it's the entertainment and storytelling having someone with you through the video. the education is something that just can't be covered. our belief the convergence of th