. >> that is lauren chung founder of mother-in-law's kimchi. her mother-in-law has owned a restaurant since 1989. >> all of this pressure. >> since she was a small child lauren's mother has warned her, never share kim chi with nonkoreans. >> and eating, we cannot fear, but not eating is not good. >> while this fermented cabbage dish is a staple in korean families, the pungent aroma can be off putting for those who did not grow up with it. and that is eye ais why it is ir lauren to sell kimchi. >> i will be at whole foods and there is a family of koreans, and that got me thinking, that is odd, why is she serving kim chi to nonkoreans. >> that is how lauren thought about kim chi, too, until five years ago when she lost her job as a high-end wine promoter. >> when the downturn hurt and i lost my marketing job instead of looking for the next marketing job in another company, i thought it was the right opportunity to go into business for myself. >> she realized that she could use her understanding of the wine and cheese market to introduce kim chi to