we have experience with california because we have other brand, baskin robbins, very strong there. there. we're going to start in southern california. san diego up to los angeles, taking in palm springs and many counties. so the reason we're going to the south is we already have contiguous market in phoenix and las vegas. so this is just a continuation of our strategy of moving across the country. we also have a distribution center in -- in phoenix, makes sense to start in the south, build up, bulk up in the south, and then move further north later on. >> now, if i want to buy a franchise, what's it going cost me? >> it's going to cost you -- firstly, you need to have the right kind of net worth. you need to have the right liquid assets, about 2.5 million -- >> that's not a problem here, nigel. that's not a problem in this era. >> no, no, no. you know, clearly we've got some very attractive candidates in the studio. >> yes. >> what i must say is i've been approached by so many people who are in showbiz or sports who are interested in doing dunkin donuts in california. i don't think