ladies and gentlemen, niko pfund. [applause] >> thank you very much for coming here and listening to his talk on friday afternoon. i am so delighted by many of you who have chosen to spend your afternoon here. i spent 10 years working for a library and and half of that time actually physically working in a the library because as director of the press i've reported in the library so i'm thrilled to be here to talk to you about publishing. in terms of marie asked us to give you a quick overview of our personal philosophy of publishing was found to little pretentious that i would say in terms of how i look at what we do, it is squarely driven by oup. oup oxford is about fundamental education. we often say that we don't exist to make money but we do have to make money to do the things that we exist to do. and that really doesn't form all of the work that we engage in. personally one aspect of what we do at oxford that i particularly enjoyed, and that is the kind of publishing that i think oxford does especially well and i