well, on behalf of mickey aronsohn, pat riley, the entire -- >> the president really a basketball fanlking there with the miami heat, but also congratulating them and also a social message that came along with that, he was praising a couple of members there for being good dads. we'll have more after the break. >>> you might think of it as a modern day version of the gold rush, but in this version, it is people, folks developing apps for your smartphone and ipad and, of course, the prize could be millions of apps sold around the world. new york times gadget columnist bob tadeshi went undercover to develop an app of his own. it is a kids app called bobo explores light. and there is a twist to it. it became a huge hit. number one app in 12 different countries, even won a bunch of awards. bob joins us now. so, bob, how did you do this? secretly, i just want to develop an app and, you know, retire. how do you do it? >> yeah. it is not how it works. back in 2009, i started the app smart column for "the times" and we were tracking the boom in apps and everybody was talking about how to devel