would ron popeil's story have been possible anywhere else? >> i don't think so.ecause this is the story of ron popeil, it can't be allowed to end then and there, so it's back into the kitchen for one more pitch as perfected by ron popeil. >> you're not going to spend $400 or $350 or $320 or $300 or $290 like you may be thinking. not $280 or $250 or $260 and not even $200. and not $190 or $180. all you spend for this fabulous new fryer of mine is just four easy monthly payments of only, you'll have to watch the infomercial to find that out. >> oh, man! i knew the payments were going to be easy. can i have some turkey? >> please do. >> that is good turkey. that's a good bird. before there was television in the old days at the county fairs, ron popeil used to draw a crowd by throwing free ball point pens and pocket combs into the air. once he had a crowd, his problem was drawing blood, his own. he did a lot of knife demonstrations live, and he cut himself so often he used to keep a fresh beet nearby on the table, he'd quickly slice the beet hoping he's mask his own

tonight we go inside the world and beverly hills home of inventor and extraordinaire, ron popeil, ands a wild ride. >> i feel like i know your kitchen already. >> hold it there for six or seven seconds. you tap it. you shake it. not you. >> right. >> you shake this. you go up, out and down. ghl hairspray. you notice i have a nice-sized bald spot. >> it disappears with the glh hairspray. >> great-looking hair. you can't be splashed, because when the food hits the oil, the lid is in place. >> wow. >> now -- you just go straight down like that. but wait. there's more. >> there's more? >> inside the curious world of ron popeil, including his next invention coming soon to a tv screen near you. that's tonight, "rock center" at 10:00, 9:00 central. we'll take a break. up next, the hidden kennedy treasure. >>> finally tonight, a new trove of jfk memorabilia collected for years and kept hidden from view has suddenly surfaced. and tonight, before it gets auctioned off, we get to take a rare inside look at camelot. it's an intimate collection of time spent with the president of the united states

ron popeil, king of the infomercial. what's the street to his success, and what would he be doing if he wasn't on tv? brian williams catches up with him to get all the answers. >>> and we're going to take you on the hunt for a dangerous crocodile. where else would this happen -- only in florida. >> they could sit for hours -- >> there he is. >> is there any crocodile that's not dangerous? >> i don't think so. they're not soft and cuddly. >> nasty creditors. >>> then chicken wings. more than a billion, yes, billion with a "b," get eaten on super bowl sunday. they're going to cost you a lot more this year. we'll tell you how much you can expect to shell out. >> people are very upset and concerned about this. >> yeah. >> the chicken wing. >> not a big chicken wing guy. >> we're helping guy because we're not big fans. >> we're helping chicken certainly. >> you can have all of our chicken wings. there you go. >>> and later, he's not a boy band heartthrob but he looks like one. look at that hair. you'll meet the british teen w