way. >> that goes back to napoleon. >> well lee atwater made it famous in our world.s right. for the democrats, you watch these guys and you see on the one hand they've lost the middle which is great for the democratic party because everything they lose we pick up. on the other hand, they're attacking their base, which is going to result in not victories for moderate candidates who can win general elections, but it's going to result in right wing candidates getting their backs up, getting in these primaries, and they're low turnout primaries, and they win, and then they can't win general elections. >> let's talk about another strategy which is called flood the zone, like in basketball or football. you get so many players in one area, somebody is going to catch the ball. president obama has been relentless in agitating for action on a number of issues he wants to address. yesterday in minnesota it was gun restrictions. today it's immigration reform with business and labor leaders meeting at the white house. nbc's first read identifies the strategy. the obama white hous