about the lives of the people and the foundations are going to be a big part of that along with trent rohrer and hsa and the other city departments going forward. so, i'd like to introduce rich gross. (applause) >> thank you very much. that was a great description of the campaign. i can save half of what i was going to say. and thank you all for shivering out here for a few more minutes. [laughter] >> a number of you have heard me say before that i think this is the singlemost important urban initiative in the country. and i think that's true. and that makes this opening the single most important opening in the country. i think that what's really critical about this development is that it's working with the residents. we've heard that from all the speakers today. that's what makes a difference. and many communities across the country, when public housing is redeveloped, the residents are ignored or the residents are moved away or the residents -- or the new housing is enough. what's different about san francisco, what's different about hope sf is that's not enough. the campaign for hope sf i