>> john borling is a highly decorated air force major general serve worldwide in high-level command. fighter pilot graduated from the air force academy at the national war college and the white house fellow. during the vietnam war he was shot down by ground fire answers the injured and captured and spent six and half years as a pow. kim after a long career in the force he has positions in civic business organizations and also the president and ceo of chicago united way and a founder and chair sos america. with the church organization advocating military service for america's young men. and is in high demand across the nation. to talk about his book "taps on the walls" poems from the hanoi hilton" give a welcome to major general borling. [applause] >> that was a pretty good introduction. are you wondering if this guy will be any good or not. [laughter] thank you for coming. you had a flight line those of the patriot writers of washington to make sure we don't forget. as is a new tradition for town hall please stand as the present the colors the knobs of top turner a late. >> i pledge

john borling a p.o.w.ight for himself and contributed greatly to the morale and survival of the rest of us with his poems and incredible talent for story telling. sir, nice to have you with us. >> thank you so much. those are generous words by you and also saintor mccain who did the forward on tapos the walls. i hope that the stories that are in the book, poems and the prose, will make you laugh and cry and make you think and do all of that in a contemporary fashion. >> i felt all of those emotions as i read the book. i know that you sphent much of the six and half year notorous vietnam prison called the hanoi hilton and had torteur and solitary confinement. talk to me about the experience and impact on you as you spent time there. nin those long ago and far away time. the truth and early years were brutal. we were in isolation and semiisolation. after hochemin's death and unsuccessful raid in 1970 things improved a bit gradually and never achieving geneva constandards. but did return to not dying up there

. >> hold the cheeseburgers, across the pond, denmark is the first country in the borl to i remember pose a fat tax. >> john: some say consumers should pay more to buy less healthy food. >> denmark has decided to implement a fat tax. basically you go to the supermarket and you buy a food above a certain level of fat, they charge you extra. we feel good about this? >> john: it passed danish parliament but switch to cheaper foods that were just as unhealthy or shop at neighboring countries. within one year they repealed the fat tax. they repealed it. >> they repeal it, i think they are making a big mistake. >> john: they tried your dumb idea for a year, they said -- oh my goodness, bad idea. >> i believe great ideas. >> john: under great ideas is texas on candy or fast food. >> how do you define a fast-food you can go to mcdonald's or you can order a big mac. you will bet the lobbyists will make the rules. >> john: they have a problem with the candy tax. they decided this hershey bar is taxable candy but this one isn't because it contains flour. store clerks don't know what to charge.

eastern, retired major general john borling talks about his time as prisoner of war followed by bob woodward who presents his most book, "the price of politics." at 9 p.m. eastern, maurice greenberg discusses the rise and fall of an insurance company, then our weekly "after words" program. this week ken stern discusses the future of charities with ken berger, ceo of charity navigator. we conclude at 11 p.m. eastern with sarah erdreich. visit booktv.org for more on this weekend's television schedule. >> original peoples, navy seals, the alamo, our environment and journalism, panels and discussions from this year's tucson festival of books live this weekend on booktv starting today at noon eastern with author timothy egan on the photography of edward curtis. at 4:30, katherine bower on what animals can teach us about health and healing. and tomorrow starting at 1 p.m. eastern, rajiv chandrasekaran on afghanistan. panels and authors from the tucson festival of books, part of booktv live this weekend on c-span2. >> up next, historian and author larry schweikart. the university of dayton history