stands for your submandibular, where you start getting a double chin, you start getting the sagging jowlsyou start-- you see everything going south, and you start losing the firmness in the neck. if you want to get the powerful results, you apply it morning and night, and with perricone, i always tell people, "less is more." these are very, very highly concentrated, powerful ingredients, so you want to use very little. you must apply it to the front of the neck, you must apply it all the way to the back of the neck. and you don't need an extra moisturizer, this is your treatment and your hydration in one. >> so, what kind of results can we see with sub-d? >> you can see dramatic reduction in the appearance of lines and wrinkles that run north, south, east and west. smoother, younger, healthier firmer, tighter skin. and that's what we want, right? otherwise, what is the point of using a product if you don't get results? there's no point. we want change. that's what it is, right? >> are you glad we're finding out about this now? i'm so glad! >> yeah, yeah, yeah. [applause and cheering exact