. >> rose: i'm alex baldwin. >> well, i'm alec baldwin. i'm alec baldwin and good evening. titter, titter. and so when we come and do the show i was worried about that that i would bring into it this kind of comedy groove that comes in with me. >> what's happened is we've gotten better, myself, we just stay with it. do the play, do the play, do the play. learn when and these moments are very difficult to pull off we're almost saying don't laugh at that. follow us to here. that's what previews are for. >> it's so much about alec. he is a powerful force. his presence is undeniable. but when he looks at you and is giving you love and encouragement you can't help but feel and the audience is receiving that in a very serious way. it's an astounding experience. >> the idea of the commercial -- i don't know this. you give all the money from the commercials you make to charity. >> that was the deal that i made. that was arrangement i made. i had -- i don't think a bidding war but i had two companies come to me saying "would you do on camera commercials for us" and i said but there'