phil towne is an investment adviser, a pentrepreneur, and a "new york times" best-selling author of the back time." you can find him at paybacktime.com. and victoria is the founder of ladies who launch a new media company that provides advice, encouragement and exposure to women entrepreneurs. great to see both of you guys. and you are in the midst of lawn pg another business as well. >> yes. >> exciting. >> she's a star. >> and you're writing another book. we'll be having more feedback. moving on to the first question, this is about the amount of information you share with your customers. >> we all know that social media is very important to connect with the customers today. i would like to know how much information we should give to the customer before we feel like our business is being compromised? >> i'm going to start with you, phil, because when facebook and twitter -- >> that's because i'm smarter. >> well, we'll see. we'll see about that. suddenly you were following everyone around with a video camera, and so you really launched into social media. i want to know, at what point a