frank ahern says something similar is happening with my kindle. i do more and more of my reading on it, books and the daily papers, too. >> from what i understand some of these e reareds are reporting back to the company how quickly i am reading a book the words i am highlighting the sentences i am under lining. >> this is a prime example of what's next you buy a book on-line you find out wow they are tracking me. >> so i have already left a fairly substantial digital trail so far i barely even left the house. i am going to run errands and see what other bread crumbs i dropped. >> ahern points out my gps tracks wherever i go. that's not all. the national highway traffic safety administration proposed regulations requiring auto manufacturers to have event data recorders better known as black boxes in all new cars beginning in september 2014. some insurance companies already offer lower rates if you install one in your current vehicle. but how much is your privacy worth? you already give up so much unknowingly. >> first thing i am going to do is pun

frank ahern says something similar is happening with my kindle. i do more and more of my reading on it. books and the daily papers too. >> from what i understand, frank, some of the e-readers are reporting back to the company how quickly i'm reading the book, the words i'm highlighting. sentences or pair graphs i'm underlining. that's incredible. >> this is a prime example of what next. you buy a book online and find out wow, they've been tracking me. >> so i've left a fairly substantial digital trail so far. barely even left the house. now we're going to run some errands and see what other breadcrumbs we drop. >> as we hit the road, ahern points out that my gps tracks everywhere i go. that's not all. the national highway traffic safety administration proposed regulations for event data recorders. better known as black boxes in all new cars beginning in september 2014. some insurance companies already offer lower rates if you install one in your current vehicle. >> but how much is your privacy worth? you already give up so much unknowingly. >> firs

which brings me to my next stop with frank ahern, the pharmacy. >> this is pretty innocuous. what little piece of information has been added to my digital profile? >> the credit card company knows you have a child and the pharmacy as well has a record of you having a child. >> if i sent an e-mail if i get gas, if i go to the pharmacy and pick something up what can you learn about a person? >> you can learn a lot. yo can trace and track all along. consolidating it is a big problem the scary part. >> a quick stop by the atm where my picture is taken and my bank records the transaction. as i take off down the road any number of traffic cameras record my route. >> frank, coming up to the tollbooth here. what are we watching for? >> cameras, number one, and taking pictures of your license plate and you have the path, they have a record of where you are going. >> and where you came from. >> i finally arrive at the office, inside i can hardly make a move that isn't recorded in some form. like most big companies fox news uses security cameras and warns us that our on-line activity ma