sabor del valle. back and talk more about this beautiful wine and the fabulous vintners that contribute to it. ♪ ♪ if loving you is wrong ♪ i don't wanna be right [ record scratch ] what?! it's not bad for you. it just tastes that way. [ female announcer ] honey nut cheerios cereal -- heart-healthy, whole grain oats. you can't go wrong loving it. bee happy. bee healthy. with clusters of flakes and o's. oh, ho ho... it's the honey sweetness. i...i mean, you...love. >>> the owner of villa citas is my guest. why it was important for you to keep your wines high end? >> because i am picky about my wines, about what i drink and thereaft therefor, if it's something i will drink, it has to be something that i like. it's about my family and culture. to showcase we're not just farmers, we can be vintners and have businesses and it -- it's part of our culture and i felt like i needed to promote that, and it's something i'm proud of, my parent were very proud of, and i love good wine. >> how important was it to d