john woodberry was a dermatologist with a practice in albany. and an 1887 first cosmetic internal nose job was done. >> he spent years researching john woodberry's career saying clues were splash add cross newspapers and magazines that he advertised in in a scale unheard oof the advertising budget in 1892 was $150,000 a year this, is a book that dr. john sold to patients for 10 cents. the key is here. if you don't like your nose, have it altered. >> far from a snake oil salesman he says he was a surgeon whose technique was a version of brow lifts performed today this, before ask after photo designed to sell manage minded women on the develop of his nose job. >> he labeled it matrimony prospects very weak. there is a remarkable transformation. >> he used his own face to sell a line of soap and cosmetic aids. during his height, woodberry had a string of clinic was several dozen workors working for him. so why has he slipped from the history books? answer in part with the same advertising that caught at tension of the very powerful and perhaps jeal