that was on the market ten months before belviq hit the shelves.ts have been disappointed with the sales even though studied have showed that the other drug produced more weight loss. what's your comment on that? >> we have a completely new drug, melissa, we're really thrilled. this is a transform tif moment for arena form suit cals. when we started the company 16 years ago we wanted to bring new medicines to patients and physicians who had unmet medical needs. with this new drug, belviq, we're able to do just that and also validate the technology that we have for the rest of our pipeline and also start the engine, the financial engine that will allow the company to become profitable as well as fund some of the rest of our pipeline so it's very, very exciting time for us. >> how does it compare with the other one in terms of the insurance coverage and the out of pocket expenses. that was the problem in terms of the sale of the other drug. >> i'm going to let linell take that question. >> come in here. >> i'll be happy to answer that question. first

diet drug "belviq" will hit the u.s. market tuesday, nearly a year after getting approval from the fda. the u.s. drug agency delayed the release on concerns it needs to be listed as a controlled substance because of a low potential for abuse. at the time, belveeq, made by arena, was the first new drug approved by the fda for long-term weightloss in more than a decade. since then, vivus has placed diet drug qsymia on the market. both stocks initially popped on news of the diet drug's approval; however, since then, shares of vivius and arena have been stuck in a trading range. in our cover story, there's a lot buzzing around the specialty coffee industry, which includes coffee roasters, coffee houses and the supply chain that gets it all there. for one thing, it's growing - and according to the specialty coffee association of america, comprises nearly half of all coffee sales in the u.s. the u.s. coffee market is an estimated $30- to $32-billion- a-year industry. cups filled with specialty brews make up 37% of the volume o

. >> belviq is one of the first weight loss drugs to hit the market in more than a decade. dr. >> good morning. >> how overweight do you have to be to take this pill or be effective? >> at least 30 pounds overweight. this is for people who have health problems due to their overweight. it's not for the last ten pounds. >> how well does it work? >> the last test lost 13 plus pounds. >> what does it work? >> what it does is reduces cravings making people feel fuller sooner. >> why would you use belviq? >> well many people can't stick to a diet, so if you can do that that's a great, but if you can't, then moving on to this steb we think, is a good step to improving your health. >> any concerns about it especially for people who may have had heart valve issues? >> well, this was studied very carefully to look for headlight valve problems. medications in a similar category have had heart valve problems in the past and it's very clear bell visit does not have those problems. >> what are the downsides? >> the downsides are nausea fatigue, dizziness, but there are significant benefits.