kim, i cannot believe this is your company. >> i can't either. >> when i first met kim benson in 2010, she was first working out of her home running her company, kim's light bagels. she's come a long way since then. >> it's incredible. i look at this space. i have to pinch myself to believe it's here. >> in 2008 kim's husband mark was laid off from his job and because of an illness couldn't get a new one. they had some savings, $18,000, but with all their expenses it was not going to last long. >> it was very scary. we have four children, a mortgage, middle-income america. >> so what did kim do? get a job? nope. she took the money and invested most of it in an idea to make low-fat bagels. >> here was the one opportunity. it was sink or swim. do or die. >> you certain li would have been safer betting on favor. she had no business experience and no access to deep pockets. what she did have was a keen sense of the market. a few years earlier she lost 150 pounds and became a bit of celebrity to others wanting to do the same. >> what matters is the only way you're never going to lose weigh