i don't know about anybody else out there, but with a head of hair like mine and veron louann, that couldupwards of 30 to 45 minutes. >> exactly. now watch how i get that with the perfecter. all i have to do is bring it in and bring it out and get that bend and lift right into the hair-- the same body that you're going to get from that cumbersome blow dryer. same exact volume. >> how easy is that? >> with the perfecter, you have two hands, one instrument. it can't get any easier than that. >> so good. so next we move to the flat iron, which i own and i know a lot of people at home own this as well. >> let's see what we have. i have to tell you, if you're using a flat iron, please stop. it's not good for the hair. i mean, it's so simple to get a crimp because as soon as you move your hand one way or the other, immediately you're getting a mark in the hair. [audience exclaims see that, everyone? i don't think there's anything attractive about that. >> not at all and i've done it many times. >> but instead, when you go to straighten with the perfecter, you're actually, again, i can go as clo