lopez, hernandez, sanchez, calling someone like that white, even though that there are people like that who are white, it would not have the same effect and the same impact at the beginning. >> rubenint he's making. nobody else has mentioned this in terms of the prejudice around the name zimmerman. let's think about how this began. back at the begin ing. before we had any facts. before zimmerman was charged at all. there was this accusation he was a racist. his father to try to blunt that, did what most fathers would do. tried to defend his son and said, no, my son can't be racist, he's hispanic. he identifies himself as hispanic. the problem with that is hispanics can also be racist. the problem is african-americans can be racist against hispanics. that isn't an automatic disqualifier. that isn't to impromune him. the media outlets created this term, a white hispanic. all of a sudden we're having that conversation. the media has been part of the problem because they haven't known what to do with george zimmerman. they'd like to shove it into a box of white and black. >> also the public, when we put up this mug shot of george zimmerman, a lot of people jumped to the conclusion jus