group with chief operating officer bill yesterday and brought marketing under communications chief henry gomez. there were plenty of challenges in the year ahead still especially since whitman promised to push into smart phones and get more ammobitiousn tablets. >>> president obama in buffalo, new york today unveiling a sweeping new plan for rating the nation's colleges. the idea to evaluate schools on a host of met tricks with the goal of linking them to the amount of federal financial aids students at those schools receive. john joins us now from the white house with more on all of this. so john, let's start by asking what criteria is the administration going to be using when they rate the schools? >> reporter: they will be looking at things like graduation rates, how fast people graduate, what kinds of jobs they get after they graduate. and of course, also the tuition rates. administration is trying to push down the core inflation rate of college cost. this isn't about putting more aid in the hands of students but taking the aid out there, $150 million a year and using that as a lever to ge

she ran down bill vecty now running the enterprise group and henry gomez talking through their qualifications. guys, back to you. >> thanks very much to john fortt listening to the hp call. let's trade this at the desk. john we were with each other at halftime when those two reassignments came out before the earnings. what do you make of this. >> i thought it was shrewd that meg whitman elected to bring that information out prior to the earnings release. we did see a response over $26 a share, then a harsh selloff to $23.75. now we're 30 cents from where the stock closed. a big come back. i think this call was surprisingly good quite frankly. >> how do we trade this guys? >> on any rallies you short this. this is a stock up 40%. a lot of what meg whitman talked about, a lot of it is in the stock. no reason to chase this. you don't even have a chance to chase it. let this thing settle out and sell it short. >> a lot of negative headlines. pcs service struggling. enterprise spending not good. we know this this is built in? >> there is been a lot of low hanging fruit in terms of the stock price.

marketing will go to henry gomez, the chief communications officer. marty whomlish, who had been the chief marketing office every, will become customer experience officer. all of the changes effective immediately, maria. >> all right. thank you very much, jon fortt. the stock down almost 3%. >>> lessons learned. coming up, the former head of investment banking at lehman brothers, skip mcgee, now ceo for the americas barclays. we'll have his reaction to the federal reserve. >>> plus, ken is my special guest co-host for the hour. we'll talk housing, regulation, and what he thinks of today's activist investors. you're watching the "closing bell" on cnbc, first in business worldwide. 20 years with the company. thousands of presentations. and one hard earned partnership. it took a lot of work to get this far. so now i'm supposed to take a back seat when it comes to my investments? there's zero chance of that happening. avo: when you work with a schwab financial consultant, you'll get the guidance you need with the control you want. talk to us today. and th