joanne brewer and christy sterling didn't even seem like players. >> this was the first time we ever did this. it was just a completely new adventure for us. it was just out of our own experience with our daughter. >> they were going into sixth grade and wanted to decorate their locker and there wasn't a lot of cute stuff out there. and so christy went to work and came up with some concepts and here we are. >> it was things i clued together in my kitchen at the table. this was an example of a little bin that was basically just cardboard paper that i grewed together. >> their daughters loved these homemade school locker decorations and so did their friends. >> the phone started ringing from other parents saying, where did you get that stuff? we want it. how do we get it? and we realized there's a market for this. there's nothing out there like it. and we should look into this as a business. >> they knew they couldn't do it themselves and so their first step was to get some help. they met with marketing consult ant kyle priest. >> if you feel you've come up with the next great idea and