james zogby. [applause] >> thank you very much. i was going to begin by mentioning something about my brother but i will begin actually with a bit of clarification about the biography. john is -- in american politics and one of the best. it is he who established the brand's zogby here and has done presidential polling that has made the brand is recognized as it is. i had the great opportunity beginning in 2001 to take the polling to the middle east and in the last couple of years we started zogby research services to focus just on polling across the middle east. the lesson i learned from john early on in this work. polling is important because it reveals truths, hard truth ,-com,-com ma sometimes truths you don't want to hear or know about. you may like the results or you may dislike them. what john found in his polling was when he had democrats off the left him and republican said he is the worst and when he had republicans up and democrats down republicans love him and democrats thought he was the worst. don't shoot the messenger

and then at 10:25 we conclude with james zogby as he explores the decline in popularity of arabs and muslims in the middle east. booktv in prime time tonight and all this week here on c-span2. >> we never really know -- we've never really known what to do with our first ladies, and that is particularly true in more recent times as on the one hand they're expected to have causes. you can't imagine a first lady today without a cause. on the other hand, those causes are not permitted to intrude upon law making or an official capacity. so it's always been a tight rope. and seeing how each of these women walked that tight rope tells you a lot not only about them, but about the institution and about the society that they represented. >> this week we begin our encore presentation of our original series "first ladies: influence and image" looking at the public and private lives of our nation's first ladies. week martha washington to ann gel la -- angelica van buren. starting tonight at 9 p.m. eastern on c-span. and during tonight's program on martha washington, join in the conversation with