felicia from danny meyers union square hospitality group chose the grind for a meeting to look at marketingdeas. >> we are talking about trying to keep innovation fresh as a company grows. when you're a start-up it's about collaboration, brain storming and net work. as it gets bigger, sometimes you end up being tied to a desk. it's time to step out of our day-to-day and to think. >> big companies have a hard time innovating. i think a lot of businesses, large businesses in particular, find that just by being in proximity to smaller companies, hyper entrepreneurial company, some of that rubs off. >> bottom line in all of these co-working spaces is that you're not going at it alone. >> can you give me an example of something that's happened here that might not have if someoone the companies might not have? >> every day something happens here. a venture capitalist walked into the cafe and meet a startup they want to invest in. in the event something happens or someone meets their co-founder. every day something happens that changes the direction of the company that's about to go there. >> smal